Recently, Metal Expo 2025 (the Turkey International Steel Exhibition 2025) came to a successful close at the Istanbul International Exhibition Center. As the only professional grand event dedicated to the steel industry in Turkey, this edition of the exhibition attracted 267 enterprises from 105 countries and regions worldwide and welcomed 15,000 professional visitors. It has firmly established itself as a core platform for connecting steel industry resources across Europe, Asia and Africa.

Jinjufeng participated in the exhibition with a delegation, showcasing its core steel products and cutting-edge technologies. Thanks to its professional exhibition displays and efficient business matching, the company successfully achieved its three key objectives: brand promotion, customer expansion and market research, laying a solid foundation for further deepening its presence in the international market.

During the exhibition, the company took "Win-Win Cooperation, Common Development, and Mutually Beneficial Opportunities" as its core theme. It built an open-style premium exhibition booth, focusing on the display of core products such as blast furnace drill rods, drill bits, and coupling sleeves. Through physical product displays, technical parameter boards, and one-on-one professional explanations, the company fully demonstrated its product advantages and technical strength.

The exhibition team, composed of the company's general manager, sales manager, technical engineers and professional translators, received a total of 200 customer visits from around the world with their solid professional competence and efficient communication skills. Among these visits, international customers from Europe, the Middle East, and Africa accounted for 85%. The company successfully reached cooperation intentions with multiple enterprises, and its core products have been widely recognized by overseas customers for their stable quality and high cost performance.

Beyond business expansion, the company’s exhibition team actively participated in events held concurrently with the exhibition, including the International Metallurgical Technology Summit and B2B matching sessions. They gained deep insights into the global steel industry’s trends toward green low-carbon development and intelligent transformation, and accurately identified the pain points of market demand for environment-friendly, high-performance steel products in Turkey and its surrounding regions. Meanwhile, the team collected key market information covering product pricing, delivery cycles, and localized services, which provided an important basis for the company’s subsequent product R&D upgrading and international market strategy adjustment.

In addition, through the exhibition platform, the team distributed promotional materials and accepted interviews with industry media. This not only effectively enhanced the brand’s visibility and industry influence in the European, Asian, and African markets, but also accumulated valuable brand equity for future market expansion.

Looking ahead, the company will continue to leverage international professional exhibition platforms, further deepen its overseas market layout, focus on product and technological innovation as well as service upgrading, and continuously enhance its core competitiveness in the global steel trade sector. These efforts will facilitate the higher-quality international development of its business.